Igrien is a writer, interdisciplinary artist and creative director based in the Netherlands.

Working across writing, photography, image, material and space, her practice explores memory, identity and what is carried between generations. Her current work is particularly shaped by Chinese-Dutch identity, migration and collective memory.

Originally trained as a tax lawyer, Igrien later moved into publishing, photography, visual art and creative direction. Her experience includes leading creative direction and production for de Bijenkorf and founding Currant, an independently published magazine that grew to international distribution across 88 stores worldwide. In 2018, she received the Creative Content Icon Award for her social media storytelling. Alongside this, she has created editorial and commercial work for a range of international brands. She is co-founder of Red Blue Collective, a foundation dedicated to Chinese-Dutch stories and heritage, and founder and creative director of Random, a cultural brand and publishing platform.

Her latest project Chinatown brings together oral history, photography and installation to explore how personal histories become part of a collective memory, and what we choose to preserve and pass on.

PROJECTS

2026 Chinatown | book | crowdfunding Voor de Kunst

2025 A Realm Beyond | photography | Haute Photographie | supported by AFK

2024 Unbecoming | photography | Haute Photographie

Motherland | photography | Dutch Design Week | supported by Stimuleringsfonds Creative Industries

2023 Let There Be Light | photography | Currant Magazine

2021 Asia Rising | photography | Currant Magazine

2011 Gen Y | short film | Cinemasia Film Festival

COMMERCIAL CLIENTS

Chanel, Aman Hotels, Cathay Pacific, Ruinart, Canon, Peninsula Hotels, Tommy Hilfiger, De Bijenkorf, Viktor & Rolf, Zalando, Karl Lagerfeld, Lancôme, Hermès, Miu Miu, Moët & Chandon, W Hotels, Prada, Nespresso, Bugaboo, Rosewood Hotels, Rimowa, Calvin Klein, Mandarin Oriental Hotels, Marie-Stella-Maris, Schiphol, Armani Beauty, Shiseido, Clé de Peau, Sea Palace, KLM

GENERAL INQUIRIES
hi@igrien.com

PARTNERSHIPS & INTERVIEWS
partnerships@notthatrandom.com

FINE PRINT & ART
art@igrien.com